The Influence of mediated globalization

These days no matter waht we do or where we go, we are always surrounded by the media. Especially now since globalization is on the rise, we will partake in it whether we know it or not. The first thing that will pop into everyones head when talking about the media and globalization would be Hollywood. Hollywood has been the main source of media since the beginning. It not only provided entertainment for the United States but also for other countries as well. The influence Hollywood has on other countries is both in a positive and in a negative way. The positive side to it would be that Hollywood provides a sense of entertainment to countries that cannot provide it for themselves. For example, in Russia or many Eastern countries, people have to face with a hard economy, and rough political issues. Because of that, these countries could not afford to make high quality movies. So they had to look at another source of entertainment and that would be Hollywood. It can also bring a sense of closeness between the nations. However, there are many issues dealing with the power Hollywood has on those countries and that can lead to problems. For example, many individuals might feel jealousy and rivalry. Especially for poorer countries, envy can become an issue. When they see all the glamour of Hollywood, they will probably feel like they are not good enough to have that. Also, competition becomes an issue in that moviemakers would want to level the playing field with Hollywood in the moviemaking business. They feel they Hollywood is set on high standards and feel they have to set the bar really high to be on Hollywood's level. Moreover, as more and more people identify with Hollywood, they will lose their identity and start looking like people on the big screen. It makes it seem like Hollywood and the American industry is turning the world into one giant America. Even though it may seem like it, there are some people that hold onto their true culture and refuse to let go of it.

So in order to decrease the influence of American media, the best thing is to murge different cultures together instead of just having one. This is where the term Bollywood comes into play. Bollywood has been the number one film making industry in India. Now it is spreading to the West and people are falling in love with it. Watching and learning about a different culture is refreshing to see for many and also entertaining to watch. Hopefully the spread of different cultures will bring nations closer together in the near furture.